Sport, Leisure and Tourism
Service(s): Data Processing and Analysis, Face to Face, Interpretation and Reporting, Project Design, Quantitative
Approach(es): Product Development and Proposition Testing
ASICS commissioned DJS Research to conduct a quantitative survey looking at the profile of those who walk as a hobby and/or wear footwear designed specifically for walking.
ASICS wished to gain a greater understanding of the walking footwear market, with a view to expanding into this market.
DJS Research conducted over 300 face to face interviews with respondents who currently owned or were considering purchasing walking shoes.
Question areas included:
- Where respondents walked
- Types of footwear worn
- Brands aware of and worn
- Retailers aware of and used
- Sources of information on brands and retailers
- Future purchasing
- Awareness of the ASICS brand
- Likelihood of purchasing ASICS walking shoes/boots
The following chart shows the key findings from the research:
Testimonial"DJS are an excellent team of experienced people, who took our fairly specialised needs, and met our high expectations with every aspect of our project together. They are a great bunch of people who went above and beyond to provide us with excellent service and were always available at the end of the phone to help".
Digital Marketing Co-ordinator, ASICS