Interpretation and Reporting
Market Research

Interpretation and Reporting Market Research

At DJS Research Ltd we recognise that research is a means to an end and not an end in itself. On completion of all our projects we will put forward recommendations for action. We are able to do this because, when designing your research program, we will ensure that the research is both actionable and meaningful. We also recognise that those who have to act on research must have confidence in their chosen supplier. We therefore put great emphasis on presenting our findings in a clear, concise and commercial manner, avoiding any research jargon.       

On completion of fieldwork the results are analysed (using content analysis for qualitative research and data tabulations for quantitative research) by our Senior Researchers.

We then look to compile a report which provides full details of the findings, conclusions and recommendations. Our clients have different needs in terms of the format of reporting. We look to understand these needs and produce a bespoke report that fits individual requirements. Normally, we produce either a PowerPoint document or a written Word document. In most cases, we also present findings face to face.


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