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Market Research Insights

Transport Market Research Finds Commuters Annoyed Over London Train Delays
Wed, 19th Jun 2013
A poll by Passenger Focus has demonstrated a drop in London commuter satisfaction levels due to late-running trains.

While ......Read More
Market Research Finds University Offers Ignore Social Background
Wed, 19th Jun 2013
Market research findings suggest that many UK universities do not consider candidates’ backgrounds when offering places; it ......Read More
Charities in Scottish Carer Support Plea Following Survey Findings
Wed, 19th Jun 2013
Charities are urging GPs, health and social care staff and the Scottish government to ensure more support ......Read More
Market Research Shows Efficient Internet Access is Crucial to Britons
Tue, 18th Jun 2013
A survey carried out by networking products provider TP-LINK has demonstrated how important efficient Internet access is to the ......Read More
Market Research Shows Employers Calling For Graduates With Work Experience
Tue, 18th Jun 2013
An education survey of 18,000 university leavers undertaken by The High Fliers has discovered that university graduates ......Read More
Survey Shows Benefits of Car Rental Trend
Fri, 14th Jun 2013
A survey conducted on behalf of the British Vehicle Rental and Leasing Association (BVRLA), which questioned 3,700 car rental ......Read More
Poll Highlights Consumer Confusion over Energy Efficiency Technologies
Wed, 12th Jun 2013
Utility market research commissioned by Rexel Northern European Zone has shown that as many as nine in ten Britons ......Read More
Opinion Survey Finds Rise in Consumer Satisfaction with Online Shopping
Tue, 11th Jun 2013
Retail market research conducted on behalf of UPS has revealed that the majority of Britons now prefer to shop ......Read More
Survey Sees Facebook Popularity Drop Plus Public Dislike of Social Media Marketing
Mon, 10th Jun 2013
A new survey by YouGov indicates that Facebook’s massive nine-year popularity is showing signs of waning – UK users ......Read More
Survey Finds UK Entrepreneurs on the Rise
Fri, 7th Jun 2013
Professional services market research by online freelancer platform PeoplePerHour, which questioned 400,000 self-employed workers, has discovered the top entrepreneurial ......Read More

Case Study
Imperial College

Sectors: Education
Service(s): Data Processing and Analysis, Depth Interviews, Desk Based, Face to Face, Interpretation and Reporting, Mystery Shopping, Online, Project Design, Qualitative, Quantitative, Telephone Surveys
Approach(es): Business 2 Business, Consumer, Needs Based Research, Product Development and Proposition Testing, Stakeholder Research

The Challenge

Imperial College Business School were considering introducing a new course in the near future.

They wished to gain an understanding of the market’s requirements, employer perspective and potential competition.

The Approach

To this end, DJS Research conducted an extensive research programme, incorporating many different techniques:

Desk research
Graduate employer interviews
In-depth interviews with final year undergraduates
Web based survey or final year undergraduates
Mystery shopping

The Results

The research showed that there was an opportunity for Imperial College to run the new course, and that it would appeal to the broad base of undergraduates in London (location is a key factor in selection), the international and broader domestic market.

There was interest in the subject; the course was seen as a route into a top business job with a large employer.

There were few high end competing offers in London.

Imperial College Business School has an excellent reputation and reputation was a critical factor in selection.

Testimonial

"The research project that DJS Research completed for Imperial College Business School was a huge success in advising us on the viability of launching a new programme. I found them to be extremely flexible given our very tight deadline and very responsive to our needs. It has been a pleasure working with them and I would definitely recommend them to others".

Imperial College