Service(s): Data Processing and Analysis, Depth Interviews, Desk Based, Face to Face, Interpretation and Reporting, Mystery Shopping, Online, Project Design, Qualitative, Quantitative, Telephone Surveys
Approach(es): Business 2 Business, Consumer, Needs Based Research, Product Development and Proposition Testing, Stakeholder Research
Imperial College Business School were considering introducing a new course in the near future.
They wished to gain an understanding of the market’s requirements, employer perspective and potential competition.
To this end, DJS Research conducted an extensive research programme, incorporating many different techniques:
- Desk research
- Graduate employer interviews
- In-depth interviews with final year undergraduates
- Web based survey of final year undergraduates
- Mystery shopping
The research showed that there was an opportunity for Imperial College to run the new course, and that it would appeal to the broad base of undergraduates in London (location is a key factor in selection), the international and broader domestic market.
There was interest in the subject; the course was seen as a route into a top business job with a large employer.
There were few high end competing offers in London.
Imperial College Business School has an excellent reputation and reputation was a critical factor in selection.
"The research project that DJS Research completed for Imperial College Business School was a huge success in advising us on the viability of launching a new programme. I found them to be extremely flexible given our very tight deadline and very responsive to our needs. It has been a pleasure working with them and I would definitely recommend them to others".