Customer Satisfaction Survey By DJS Research Ltd

Search

Get In Touch

Comments:
Name:
Company:
Email:
Phone:

Approved Suppliers For...

DJS News

DJS Research Ltd Celebrate First Successful Apprenticeship
Wed, 12th Jun 2013
DJS Research Ltd are pleased to announce that Kieran Heald has been promoted to IT Administrator following ...... Read More

E-News Sign up

Name:
Email:

Market Research Insights

Transport Market Research Finds Commuters Annoyed Over London Train Delays
Wed, 19th Jun 2013
A poll by Passenger Focus has demonstrated a drop in London commuter satisfaction levels due to late-running trains.

While ......Read More
Market Research Finds University Offers Ignore Social Background
Wed, 19th Jun 2013
Market research findings suggest that many UK universities do not consider candidates’ backgrounds when offering places; it ......Read More
Charities in Scottish Carer Support Plea Following Survey Findings
Wed, 19th Jun 2013
Charities are urging GPs, health and social care staff and the Scottish government to ensure more support ......Read More
Market Research Shows Efficient Internet Access is Crucial to Britons
Tue, 18th Jun 2013
A survey carried out by networking products provider TP-LINK has demonstrated how important efficient Internet access is to the ......Read More
Market Research Shows Employers Calling For Graduates With Work Experience
Tue, 18th Jun 2013
An education survey of 18,000 university leavers undertaken by The High Fliers has discovered that university graduates ......Read More
Survey Shows Benefits of Car Rental Trend
Fri, 14th Jun 2013
A survey conducted on behalf of the British Vehicle Rental and Leasing Association (BVRLA), which questioned 3,700 car rental ......Read More
Poll Highlights Consumer Confusion over Energy Efficiency Technologies
Wed, 12th Jun 2013
Utility market research commissioned by Rexel Northern European Zone has shown that as many as nine in ten Britons ......Read More
Opinion Survey Finds Rise in Consumer Satisfaction with Online Shopping
Tue, 11th Jun 2013
Retail market research conducted on behalf of UPS has revealed that the majority of Britons now prefer to shop ......Read More
Survey Sees Facebook Popularity Drop Plus Public Dislike of Social Media Marketing
Mon, 10th Jun 2013
A new survey by YouGov indicates that Facebook’s massive nine-year popularity is showing signs of waning – UK users ......Read More
Survey Finds UK Entrepreneurs on the Rise
Fri, 7th Jun 2013
Professional services market research by online freelancer platform PeoplePerHour, which questioned 400,000 self-employed workers, has discovered the top entrepreneurial ......Read More

Case Study
St Helena Development Agency

Sectors: Sports, Leisure and Tourism
Service(s): Depth Interviews, Project Design, Qualitative
Approach(es): Customer Profiling

The Challenge

St Helena is one of the most remote islands in the world and is currently only accessible by sea. Earlier this year, the British government postponed plans to build an airport on the island, and thus they face a real challenge in attracting investment to the Island. DJS Research was approached to help understand how the Island could attract retirees.

The Approach

In order to gain an in-depth understanding of retiree’s preferences, the team from DJS Research took a mixed-methodological approach over a number of stages of research.

Initially, DJS Research used a focused programme employing desk research and opinion former interviews to assess market demand for overseas retirement amongst South Africans, a neighbour of St Helena.

The focus of the research then shifted to the European retirement market, where desk research identified a number of European countries with large addressable markets. Most substantial was the UK market, where over the next decade, a projected 1m Britons plan to retire abroad.

The research progressed to attempt to identify the suitability of St Helena as a retirement destination for Britons. In-depth interviews were conducted with UK retirees who were open to retiring abroad, covering their hopes and fears for retirement and their perceptions of St Helena.

The Results

Results from the study have shown that the climate and beauty of the island, as well as its relaxed pace of life, appealed to UK retirees, although as expected many were concerned by the limited access to the island. However, a clear niche was identified who found this limited access appealing and were less concerned about the practical issues.

Testimonial

“I am delighted with the work DJS Research has done on this project. The final report has given us great insight into the potential retirement market here in St Helena.

DJS provided us with a highly professional, courteous service, which delivered the results on time and to budget. What’s more they did it with flare and in a way which was totally appropriate for the clientele. We never met and yet were able to work together from a location 1200 miles from the nearest land mass and two weeks travel away from the UK. This not only shows the power of the internet, but also that if you get your customer care right from the start, anything is possible.”

Managing Director, SHDA