Attractive people more likely to generate charity donations, survey finds

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13th August 2015 12:21 - Voluntary

A recent survey by The British Heart Foundation has revealed that 29 per cent of men and 12 per cent of women would be more likely to Attractive people more likely to generate charity donations, survey findsdonate to charity if they deemed the fundraiser to be good-looking.

The survey of 2,000 adults in the United Kingdom also found that nearly 25 per cent of men and 17 per cent of women said that they would be inclined to donate to charity if they were trying to impress someone.

As well as appearance, office politics were found to play a role in the likelihood of donating, with one in five of those surveyed revealing that they would be less likely to sponsor a colleague who forgot to make them a brew in the office tea round.

When looking at what activities people are most likely to sponsor, the survey revealed that nearly half of UK adults (49 per cent) revealed that they would be more inclined to sponsor someone if they were taking part in a unique activity and a further 50 per cent said that they would sponsor someone taking part in a really challenging activity.

Head of Raise Funds Your Way at The British Heart Foundation, Tim Bajec, said of the findings:

“We never cease to be amazed by the extraordinary lengths people go to fundraise for the BHF. Every contribution, big or small, plays a crucial part in every breakthrough we make… but we urgently need more people to join our fight for every heartbeat and help power our life saving research.”

The British Heart Foundation also put together a list of the most unique ways that fundraisers generated money for charity. On the list was an 81 year old wing walker, a lobster claw wearer and a spacehopper racer.

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