FMCG retail increased by 8% in 2020, with lockdown allowing for 78% of markets to grow, reveals survey

FMCG retail increased by 8% in 2020, with lockdown allowing for 78% of markets to grow: A recent survey by The Grocer has revealed that Covid-19 lockdowns have had a beneficial impact on the FMCG industry, with almost eight in 10 markets seeing a growth and increase in sales.

 

The study looked into many aspects of the food and retail market and found that, between January and June 2021, Deliveroo made almost 149 million takeaway deliveries; double the regular amount.

 

When looking at the most popular food items, it was uncovered that energy drinks had the highest rise in sales seeing a £205.5 million rise between 2020 and 2021. Furthermore, chocolate and fish saw big sale rises by £147.7 million and £131 million, respectively.

 

The coffee industry also saw an increase in sales in 2021, with roast and ground coffee sales increasing by 44%. Companies in the coffee industry, therefore, also benefitted, with Starbucks seeing a 37% increase in money going into the company.

 

Chilled ready meals also saw an increase in popularity as more people returned to work and Covid-19 restrictions eased, where prior to this there had been a decrease in sales. In 2021 there was a sales rise of £80.4 million, in comparison to a decrease of £74 million in the years prior.

 

While more people spent money at supermarkets during the pandemic, once lockdown rules eased sales in supermarkets fell by 7%, found the analysis, with the average cost of each shop dropping by 19%.

 

The report also explained how analysts had investigated pre-pandemic trends, finding that half the grocery shopping taking place was online before the pandemic, than since the beginning. In 2021 it was revealed that just 12% of supermarket shopping in was carried out remotely.

 

When consumers were asked if they plan to shop online after the pandemic, nine in 10 of those who were already doing so, said they would continue to do so, with 13% of UK shoppers choosing to use quick commerce.

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