Research Highlights Frozen Yoghurt’s Upsurge in the UK

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14th July 2014 17:10 - FMCG

In contrast to ice-cream’s decline in volume sales, the UK frozen yoghurt market has experienced significant growth over the last three years.

The estimated value sales for ice-cream, between 2011 and 2014, increased 5% to reach £1.10billion, however, volume sales are said to have decreased by 3% over the same period of time, bringing the sector’s output down to 345 million litres.

On the other hand, frozen yoghurt value sales shot up 117% between 2011 and 2014 to total £13million, with volume sales tripling in the same timeframe (three million litres in 2014), cementing the industry’s prosperous growth.

The research, which was conducted by Mintel, also indicated that around one in 10 (13%) Britons have bought frozen yoghurt in the last 12 months alone, with the product’s healthier image thought to be a key driver behind its sales.

Just under one third (30%) of the survey’s respondents viewed ice-cream as unhealthy, and a similar proportion (35%) said they worried about their sugar consumption when eating it. However, around three in 10 (28%) said they would rather eat less ice-cream than switch to light or reduced fat versions of it.

The research also revealed that just under one half (48%) of British adults planned to manage their weight by cutting back on sugary foods and drinks, such as ice-cream.

Amy Price, Senior Food and Drink Analyst at Mintel, said: “Frozen yogurt is seen as a healthier alternative to ice cream by as many as two in five ice cream and frozen yogurt users which highlights the potential for the segment to further position itself as the more permissible indulgence in the market to the sizeable minority.

“Expansion by leading brands should boost the visibility of the [frozen yoghurt] segment among a wider pool of consumers, with usage currently biased towards 16-34s.”

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