Survey finds a fifth of households bin a loaf of bread before opening

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13th October 2015 18:08 - FMCG

A recent survey by Love Food Hate Waste has revealed that approximately one fifth of households in the UK throw away a loaf of bread Survey finds a fifth of households bin a loaf of bread before openingbefore they’ve even opened it.

The research - which was launched to support a campaign to prompt consumers to take action against wasting food – also revealed that 49 per cent of UK adults eat bread every day, with 38 per cent of the respondents saying that they purchase two loaves of bread a week.

Of the respondents, 18 per cent said that they throw away a loaf of bread before they finish it.

According to figures from the Office for National Statistics, 24 million slices of bread are thrown out of UK households per day.

Head of the Love Food Hate Waste campaign – which is run by Wrap, the Government’s waste advisory body - Emma Marsh, said of the findings:

“Bread is a favourite on our plates and in our lunch boxes, but sometimes if we don’t finish a loaf, it goes stale and ends up in the bin. There are simple things we can do to use it up or store it differently, to reduce food waste and save money.”

Love Food Hate Waste advised that although most baked goods have a ‘best before date’, this refers to quality, so although not at its best, the product still can be consumed.

Recent figures from Wrap have revealed that UK households waste 7 million tonnes of food every year, which translates to £700 per family and a total of £12.5 billion.

Household waste accounts for just less than half of the 15 million tonnes of wasted food every year – the other proportion is made up by waste from supermarkets, restaurants and other parts of the supply chain.

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