45% of UK adults are cooking more since COVID-19 lockdown began, reveals poll

About The Authors

23rd April 2020 19:03 - Food

45% of UK adults are cooking more since COVID-19 lockdown began: A survey looking at the changes in cooking habits of adults in the UK has found that since COVID-19 lockdown measures were introduced, 45% of adults are putting their kitchens to good use and making more of their own meals.

The reasons given for this includ having more time (54%), as well as having no choice but to create meals from scratch due to the types of produce they can now source.

The nationally representative survey of 2,000 UK adults by Hubbub found that although 44% are really enjoying the additional cooking, a quarter (26%) are finding the constant preparation of meals to be exhausting. 

Just over a third (34%) revealed that they see lockdown as an opportunity to improve their cooking skills, however this number was much higher amongst 16-24 year-olds, with nearly half wanting to make use of the time to improve their culinary know-how. And although people are unable to eat out at restaurants at this time, it hasn't stopped 40% of this age group trying to recreate the experience over video link. 

Appreciating food more

The lockdown measures have also encouraged people to be more thankful for their food, suggests the poll, with 57% saying they value their food more, and 43% saying they are getting more enjoyment from the food they're eating. 

The survey also found that people are wasting less food. Indeed, 48% said they have noticed they are throwing away less food since the lockdown began - with only 6% saying they are throwing away more food than they were.

More findings from the Hubbub survey can be found here

Sign up for free insights from your sector…

Support Us...

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article...

For updated Food insights please follow us on @DJS_FoodDrink or use our RSS feed

Other Food Research Findings

Other Latest Market Research Insights

© DJS Research 2020