Christmas adverts are most viewed online, survey finds
27th November 2014 15:05 - Information Technology
Christmas adverts are now viewed first online rather than on TV, a survey by Netmums has shown. The annual Christmas Advertising Report has revealed that 2 in 5 (40%) mums first watched this year’s seasonal adverts online, as opposed to 14% who watched them on TV.
The survey of 2,000 mothers found an increase of 33% in online Christmas advert viewing, since 2012.
Of the respondents, over 3 in 10 (36%) claimed to have re-watched Christmas adverts on video websites such as YouTube. As well as this, 4 in 10 (41%) admitted to posting about adverts on social media.
It was found in the study that 59% of parents’ favourite advert was retailer, john Lewis' Monty the Penguin. Compared to last year, it was favoured considerably more as the store’s 2013 Bear and Hare advert only received 31% of family’s votes.
Second in this year’s Christmas advert survey was Marks & Spencer’s ‘Two Fairies’ ad campaign, which received 15% of votes.
The top rated Christmas adverts are:
1. John Lewis
2. M&S
3. Sainsbury’s
4. Aldi
5. Lidl
6. Boots
7. Argos
8. Debenhams
9. Waitrose
10. Tesco
11. Asda
Sign up for free insights from your sector…
Support Us..
We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:
For updated Information Technology insights please follow us on @DJS_IT or use our RSS feed 
Get in touch
Approved suppliers for...
Learn more about us
Market research insights
Survey finds 4 in 10 motorists want age cap for elderly drivers
Thu, 21st Feb 2019
Survey finds 4 in 10 motorists want age cap for elderly drivers: A poll has revealed that 40% of motorists ......Read More
One in three UK firms considering relocating due to Brexit, survey finds
Thu, 21st Feb 2019
One in three UK firms plan to relocate due to Brexit, survey finds: A survey of UK companies has found ......Read More
A third of SME employees have called in sick due to work-related stress, survey finds
Thu, 21st Feb 2019
A third of SME employees have called in sick due to work-related stress: A survey of employees in small ......Read More
The biggest obstacle to getting a job is age discrimination according to survey respondents
Tue, 19th Feb 2019
The biggest obstacle to getting a job is age discrimination according to survey respondents: A national survey of job-seekers has ......Read More
Six in 10 Brits polled fear the high street will be gone in a decade
Tue, 19th Feb 2019
Six in 10 Brits fear the high street will be gone in a decade: With the huge growth of ......Read More
