Media and PR Market Research Insights And Findings

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Over three quarters of sports viewers may change their TV provider, if certain sports channels were no longer featured, survey says

13th September 2017 16:35

Over three quarters of sports viewers may change their TV provider, if certain sports channels were no longer featured, survey says: Conducted by Broadband Genie, the survey revealed that 78 per cent of sports viewers would consider changing or cancelling… Read more...


Media needs an overhaul, survey suggests

2nd May 2017 10:10

Media needs an overhaul, survey suggests: According to a recent survey by the media consultancy ID Comms, advertisers are not meeting expectations in four core areas, namely: setting clear key performance indicators for the media; having a point of view on… Read more...


Majority cannot differentiate between fake and real news reports, survey finds

21st February 2017 10:40

Majority cannot differentiate between fake and real news reports, survey finds: A recent media survey by Channel 4 has revealed that less than 5 per cent of people were able to correctly tell the difference between fake news articles and real articles when… Read more...


20 per cent of consumer media consumption is influencer content, survey finds

27th January 2017 13:20

20 per cent of consumer media consumption is influencer content, survey finds: According to a survey conducted by PR and content agency, Good Relations, consumers are increasingly viewing influencer content to help them make decisions about purchasing products,… Read more...


Survey finds demand means advertisers are working 70 hour weeks to keep up

23rd November 2016 15:22

Survey finds demand means advertisers are working 70 hour weeks to keep up: A recent media and PR survey by Prudential has revealed that more than 25 per cent of advertising professionals are working more hours than they were a year ago. According to Prudential,… Read more...


60 per cent of marketers are not being sufficiently trained in media

7th November 2016 18:06

60 per cent of marketers are not being sufficiently trained in media: According to a recent survey of media agency marketers and senior brand marketers, entitled ‘ID Comms' 2016 Training Survey’, many major brands are not sufficiently investing… Read more...


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