Market Research Finds Britons Prefer Texts and Printed Vouchers to Mobile Web

About The Authors

22nd June 2012 13:10 - Public Consultation

According to new market research by the Direct Marketing Association, UK consumers prefer receiving promotions by text message instead of mobile web.

In total, 38% of the consumers who took part in the study like text promotions compared to a mere15% that favour mobile web

The research also found that when it comes to redeeming promotions, 71% of customers prefer printed vouchers, in contrast to 16% who enjoy the mobile method.

Chair of the DMA's Mobile Marketing Council, Mark Brill, concluded that the lack of mobile promotion uptake is down to trust and poor user experience: “People are still unsure whether retailers will accept a mobile voucher, whereas you know if you have a printed voucher they will take it. Also you often have to hand over your phone to redeem a mobile voucher which you’re not always happy to do.”

He also said that brands and retailers need to improve the way mobile vouchers work so they can deliver a seamless and user-friendly customer experience which will move consumers away from their preference for the printed version.

Sign up for free insights from your sector…

Antispam code: 10493

Support Us..

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article..

For updated Public Consultation insights please follow us on @DJS_PubConsult or use our RSS feed

Other Public Consultation Research Findings

Other Latest Market Research Insights

© DJS Research 2019