Market Research Finds More Happy Couples Than Singles

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17th February 2014 15:36 - Public Consultation

According to a recent Ipsos survey of more than 18,000 adults across fifteen countries, nearly four fifths, who were part of a couple, said they were happy, compared with two thirds (67%) of singles. Canadian couples were found to be the most content at 90%.

In Japan, half (53%) of singles said they were happy, compared with three quarters (77%) of people in a relationship.

In the United States, three quarters (74%) of singles said they were happy, compared with nine in ten (89%) of people in a relationship.

Couples were least happy in Hungary and Spain at around 50%. Argentine singles and couples tied, with two thirds (65%) in both groups saying they were happy.

Moreover, the results suggest a correlation between happiness and financial security. Swedes reported the highest level of financial security of any country and the greatest gap between singles and couples - three fifths (60%) of couples felt their financial situation was strong, 20% more than singles.

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