Survey Discovers Divided Opinions amongst Britons about Olympics Fever

About The Authors

27th January 2012 16:59 - Public Consultation

An Abta-commissioned poll of 2,018 people ahead of the upcoming London Olympic Games has shown that many Britons are planning to escape the tourist mayhem altogether.

A total of 12% of the surveyants said they intend to leave the country specifically to avoid the Olympics, while a further 9% are looking to go on holiday somewhere in the UK that is far from the maddening crowds.

It is the older generation who are the least keen on staying in the UK during the Olympic fever, with 22% of over-65s heading overseas and 18% of 55-64 year olds.

In addition, almost a third of all the people polled (30%) say they plan to ignore the Olympics completely.

Meanwhile, the market research also revealed that around 2.5 million Britons aim to take time off work to attend events in or around the Games in London and other Olympic venues. A further five million are expected to stay home to watch the sporting events on TV.

When it comes to Londoners, nearly half said they will take time off throughout the Olympics and 77% say they will be staying in the capital during the two week event.

Abta Head of Communications, Victoria Bacon, commented: “With only six months to go until one of the biggest sporting events in our country’s history, it’s clear that hundreds of thousands, especially the young, will be taking time off to enjoy London 2012. However, for those who don’t love sports or want to escape the crowds, going abroad will provide a welcome alternative.”

Sign up for free insights from your sector…

Support Us...

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article...

For updated Public Consultation insights please follow us on @DJS_PubConsult or use our RSS feed

Other Public Consultation Research Findings

Other Latest Market Research Insights

© DJS Research 2022