Wealthy Britons would rather have more time than money or fun

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21st January 2020 17:03 - Public Consultation

Wealthy Britons would rather have more time than money or fun: A survey of affluent people in the UK has found that almost half of those with a household income of more than £100,000 per year (48%) wish they had 'more time' over any other desirable aspiration. 

The YouGov poll of 665 UK adults asked reposndents 'which of the following do you wish you had more of?' with 'having a better body' (43%), 'travel' (40%) and 'money' (40%) ranking in second to fourth position.

According to the poll, money ranked more highly than 'fun' (26%), 'patience' (26%) or 'better health' (24%), while 'friends' and 'greater happiness' were sought by 23% and 21% respectively. 

Better looks were on the wish list for 19%, followed by 'intelligence' (18%), 'freedom' (18%) and 'education' (15%). 'Sense of style' and 'security', were also selected by 15% of respondents.

At the bottom end of the table was 'love', of which only 13% desired more of, followed by 'common sense' (7%) and 'respect' (7%). Not surprisingly, just 2% said they would like more responsibility. 

When asked about how they would describe themselves to others, more than two thirds of respondents said they believed their top attribute to be 'honesty' (64%), while a further 64% said ' friendly'. Slightly less described themselves as 'loyal' (63%) 'intelligent' (63%), family-focussed (54%) and independent (52%).

Top 15 character attributes selected:

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