60% of UK shoppers expect to finish Christmas shopping by the end of November, reveals survey

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24th November 2020 15:03 - Retail

60% of UK shoppers expect to finish Christmas shopping by the end of November: A survey has revealed insight into how UK consumers are planning for the festive period this year, with 60% revealing they expect to finish their Christmas shopping by the end of November.

The survey, conducted by retailer, John Lewis, polled shoppers asking about their thoughts and plans ahead of Christmas 2020. It found that just 8% are planning to wait until the week before Christmas to do their shopping, while fewer than 2% will leave their Christmas shopping until Christmas Eve - revealing many shoppers are getting organised well in advance this year.

Christmas coming early in 2020

Nearly a third of shoppers said they are planning to start Christmas earlier than they have done in previous years. A third of these are planning to deck their halls earlier than they normally would, with two-fifths planning to decorate their house more elaborately than they did last Christmas. 

Almost three-quarters of the respondents who are planning an earlier Christmas plan to shop for gifts early (74%), while nearly two-fifths (39%) have already started shopping for food gifts.

Almost half (47%) said that spreading the cost was a factor behind starting their Christmas shopping early.

When asked about budgets, more than half said they want to spend less on presents this year, but seek to put more thought into what they do buy. Nearly a third of those surveyed said they are planning to give something hand made. Seven in 10 of respondents (70%) are planning to spend the same amount, or more on Christmas cards than they did in 2019.

The research also found that shoppers would like to return to the high street for some of their Christmas shopping. More than half the respondents polled said they have not been shopping at bricks and mortar shops yet, with a quarter (24%) revealing they have already picked up some shopping on the high street and plan to do so again before Christmas Eve.

Dan Cooper, Christmas buyer for John Lewis, said:

 “It will undoubtedly be a Christmas like never before and one we know will be very challenging for many, but there seems to be a determination to end the year on a positive note and indulge in the festive spirit earlier than ever."



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