65% of parents are 'nervous' about shopping at the supermarket during the COVID-19 pandemic, reveals survey

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1st April 2020 16:03 - Retail

65% of parents are 'nervous' about shopping at the supermarket during the COVID-19 pandemic: A nationally representative survey of parents and parents-to-be has found that around two-thirds are feeling apprehensive about going to the supermarket to stock up on essentials in the midst of the coronavirus outbreak.

The research by online parenting community, BabyDoc Club UK, also found that three in ten (29%) say they will avoid shopping in-store completely. Amongst pregnant women this figure is even higher - with almost half (49%) saying they prefer not to go shopping at supermarkets during this time. 

Online shopping has therefore grown in popularity amonst parents, with 16% who haven't used the service before, trying it out, and more than a fifth (22%) planning to try it. 

For almost half the parents polled (46%) a lack of online delivery slots at local supermarkets has meant they are still having to visit the supermarket for essentials. 

The research, which polled 961 parents and parents-to-be, also found that seven out of 10 parents are worried about their household income, and the long-term effects the coronavirus pandemic will have on their finances. Of all the money worries parents are experiencing, not being able to buy food is the top concern, with 60% citing it as a worry. This was followed by not being able to pay the mortgage or rent (56%) and being unable to make credit card and loan repayments (25%)

Pregnant respondents

Amongst pregnant women, almost two-thirds are fearful that they won't be able to afford essential baby equipment, and more than 80% said in order to help save money, they will consider buying supermarket own brand goods instead of the well-known brands they may previously have considered. 

While reports of stockpiling have been rife since the start of the outbreak, just a quarter (26%) said they have stockpiled more than two week's supply of nappies, with other items stockpiled by pregnant women including baby wipes (23%) and formula (21%). Almost six in ten mums-to-be said, however, that they have not stockpiled any baby items. 

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