Britons Turning to Online Shopping to Beat the Christmas Crush

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25th November 2013 13:00 - Retail

New research carried out by Santander has revealed that more people this year will do their Christmas shopping online rather than on the high street with figures suggesting that shoppers intend to spend 12% more on Christmas shopping than last year. It has been revealed that more people will be beating the Christmas crush and opting to shop online instead – with £1 in every £3 to be spent online. Thirty three per cent of shoppers still intend to do their shopping on the high street with 20% of that being done in individual shops and 13% in department stores with shoppers preferring to go into a store and look at a product before ordering online.

With more people expected to shop online than ever before, 25% are set to go to online retailers and 9% to eBay or other auction sites. However, supermarkets are set to be the big winners over the festive spending season with consumers planning to spend almost thirty per cent of their Christmas budget there, with each adult intending to spend an average of £175 on presents, which is a five per cent increase on their spend last year. The survey has also revealed they intend to spend an average of £37 each on Christmas dinner and £59 on other festive food and drink – forty one per cent higher than last year.

Commenting on the findings, chief executive of Santander Cards, Alan Mathewson, said: “Our findings suggest an increase in consumer confidence over the past 12 months, which is good news for both online retailers and the more traditional high street.

“Shoppers are clearly still looking to get more for their money however, with large numbers of them using a range of techniques such as bartering in-store with prices they have found online, or looking for cashback deals”

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