Christmas trading confidence rising amongst retailers, survey finds
10th November 2015 17:00 - Retail
A new survey by Barclays has discovered that retailers in the UK are more positive about Christmas trading this year.
Of the survey respondents, 77 per cent of retailers said that they are feeling more confident about Christmas trading this year compared with how they felt in 2014. As well as this, 79 per cent said that they expect their revenue to rise – 14 per cent of which anticipate an increase of more than 10 per cent.
When Black Friday officially hits shops on Friday 27th November, the Christmas trading period is expected to have peaked. Of the respondents 77 per cent said that they are planning to take part in Black Friday this year, an increase on last year’s 73 per cent. Another 69 per cent of the retailers said that they expect their sales to be higher than last Black Friday. On the other hand, 4 per cent said that they expect a decrease.
When the retailers were asked which sales platforms they expected to be the most popular, 56 per cent of the respondents cited mobile. The retailers said that they expect mobile sales to increase by 52 per cent on 2014.
The retailers also said that they anticipate click and collect to increase in popularity this year, and estimated a 25 per cent increase in orders.
Head of Retail and Wholesale at Barclays, Ian Gilmartin, said of the research findings:
"The overwhelming confidence around prospects for the whole Christmas season is great to see."
"When Black Friday first came to the UK, the industry speculated about whether it was just a fad or would really take hold. This research shows that it appears to be here to stay as, for the first time, more than three quarters of retailers plan to hold a promotion. As long as retailers focus on selected lines and manage the level of discounting appropriately, this increased participation can contribute to a successful Christmas season.”
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