Consumer Survey Reveals Highest and Lowest Rated High Street Brands

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17th May 2013 15:05 - Retail


A new survey by consumer watchdog Which? has uncovered the best and worst rated High Street stores in the UK.

WH Smith has been voted as the worst shop, with respondents labelling it as ‘messy and expensive’. The annual survey has seen the brand being rated near the bottom of the 100 UK Retailers List for four years running.

Despite this and a slump in recorded sales, the company has nevertheless managed to increase its profits by squeezing costs and benefiting from its almost complete monopoly as a newsagent at train stations.

Another factor that keeps WH Smith in business, discovered the study, was that 81% of the respondents reported being worried about the decline of the High Street while 88% said they don’t like seeing established traditional brands fail.

Other brands that featured at the bottom of the league of retailers were EE (the mobile phone chain which combines the Orange and T-mobile), along with budget designer fashion group TK Maxx and Millets.

In contrast, the highest voted store was Apple, with its American-style personal service and stylish décor at outlets impressing UK consumers. Further top rated brand outlets include beauty chain Lush, Disney, Richer Sounds and Bon Marche.

Which? Executive Director, Richard Lloyd, commented on the findings: “Consumers want to support their local stores, but not at any price, so whether they are chains or independent we hope shops do the right thing to keep their customers and hold back the decline of the High Street.”

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