High street sales fell in March, survey finds

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7th April 2015 12:11 - Retail

A recent survey has found that high street sales in March suffered the sharpest monthly decrease in over three years.High street sales fell in March, survey finds

According to The BDO High Street Sales Tracker, sales dipped by 4 per cent in comparison with last year. This is the biggest monthly fall since September 2011.

These findings have been attributed to a lack of sales and discounts and a drop in footfall compared to a year ago.

However, March 2014 experienced the highest high street sales in four years, due to the warm weather.

The survey highlighted that because Easter took place two weeks earlier than normal this year, some shoppers may have been waiting for the long bank holiday weekend to make purchases, at a time when they had more time to shop.

In March, the poorest performer was the fashion industry, with sales falling by 5.5 per cent. This drop was attributed to low footfall on the high streets and within retail complexes.

Fashion retailers were also affected by widespread discounting, which resulted in a fall in sales.

The sector which performed the best was homewares, with sales of 6.4 per cent. The report said that this sector received the most sales as a result of rising consumer confidence, which is said to be linked to lower food and fuel prices.

Although the sales in March were dismal, recently released figures from the Office for National Statistics, have indicated the retail sales in February increased more than the anticipated 0.7%.

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