M&S research reveals what people are buying more of in COVID-19 lockdown
20th May 2020 21:08 - Retail
M&S research reveals what people are buying more of in COVID-19 lockdown: Analysis by Marks & Spencer has revealed some interesting insight into our lockdown shopping behaviours.
It revealed that since the since the early days of lockdown due to the coronavirus pandemic, the store has gained 315,000 new online shoppers, while 360,000 of its existing customers also went online to buy goods.
The analysis showed that during lockdown, people are choosing to buy larger packs of food such as chicken and strawberries, so they do not have to shop as frequently.
The retailer has seen sharp rises in sales of some products such as rice (up 125% on pre-lockdown figures) and pasta ( up 95% on pre-lockdown figures) as well as a 17% increase in frozen food sales.
Sales of loungewear such as kids pyjamas and yoga leggings have been top sellers in the first few weeks of lockdown, while unsurprisingly, sales of formal attire such as suits and ties have fallen sharply.
Specifically, kids character PJs have increased an incredible 495%, according to the retailer, while sleepwear in general was up 125% and bedding up by 150%. Bra sales have also rocketed with sports varieties increasing by 151% and non-wired sets up by 105%.
There has also been a huge increase in flower sales, with the retailer seeing a 411% increase in blooms on last year overall.
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