Market Research Reveals Top Rated and Worst Performing UK Retailers

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21st May 2012 16:17 - Retail

A new opinion poll of more than 11,000 people by Which? has uncovered the best and worst store retailers in the UK.

Rankings covered such factors as price, product range and quality, service and store environment during the past six months. Consumers were also asked whether they would recommend the retailer they had visited to a friend.

The top five favourites were Lush in first place for its 'friendly and knowledgeable staff', John Lewis and Apple in joint second position, followed consecutively by Lakeland, Clarks and Richer Sounds.

In contrast, Halfords was ranked as worst of the High Street retailers, with rude staff and poor products given as two of the major reasons for customer dissatisfaction.

WH Smith came in as second worst for its cluttered stores and was followed by Blacks, while Tesco along with Poundstretcher and JJB Sports was rated fourth worst. The surveyants slammed Tesco for having few or no staff of board plus offering poor quality clothes, shoes and accessories.

The market research also found that self-service tills are a massive turn-off for many shoppers, causing frustration with scanning barcodes and getting the irritating 'unexpected item in the bagging area' message.

Which? Editor Martyn Hocking commented: “With household budgets squeezed, people are becoming choosier about when and how they purchase products. High Street shops cannot afford to give customers poor service if they want to tempt shoppers away from their computers and back to the High Street.”

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