Market Research Sees UK Shoppers Feeling More Upbeat

About The Authors

22nd June 2012 12:54 - Retail

A survey of over 1,000 food and grocery shoppers by IGD ShopperVista has found that UK consumers are starting to feel more positive – many indicate they have adapted to the current economic reality and believe they have weathered the worst part of the financial downturn.

In total, 40% of the respondents now believe their personal economic situation will be “about the same” over the next twelve months rather than getting worse – this figure shows a 29% increase compared to a year ago.

Furthermore, while 47% believe they will be worse off in 2012, this figure is down from 61% this time last year.

Chief Executive of IGD, Joanne Denney-Finch, commented: “While some of these changes are slight, they do represent a shift in shopper sentiment that should be widely welcomed. A growing number of shoppers seem to believe that the worst is behind them.”

She added however: “The economic environment remains challenging and we expect 2012 to be a rollercoaster ride for many shoppers. However, with more people becoming used to the way things are, they are focusing again on values, with 34% saying that quality is extremely important when choosing where to shop for food and groceries – the highest level for more than a year.”

Sign up for free insights from your sector…

Antispam code: 8257

Support Us..

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article..

For updated Retail insights please follow us on @DJS_Retail or use our RSS feed

Other Retail Research Findings

Other Latest Market Research Insights

© DJS Research 2019