Market Research Shows Four Fifths of Consumers Have Used Reserve-and-Collect in the Past

About The Authors

30th August 2013 10:03 - Retail

The Multichannel Retail Survey, conducted using the Toluna survey tool, found that almost two thirds (63%) of consumers have bought products online before collecting them in-store in the last twelve months, while a tenth (16%) used reserve-and-collect at least once a month.

Overall around a fifth (22%) of consumers said they have never used the service, a slight increase from 2012 when the figure stood at 20%.

The data shows that, among respondents, half (50%) had abandoned a purchase online due to unsatisfactory delivery options.

Successful examples of click-and-collect services include: Halfords, over four fifths (86%) of all sales are for in-store collection; New Look’s recently expanded click-and-collect service was credited as a key reason for its 79% jump in Q2 online sales; and Argos who are the UK’s third most successful ecommerce site achieves two fifths (42%) of its total sales online, whilst the ‘check and reserve’ service accounted for three tenths (31%) of total online sales in Q4 2012.

Sign up for free insights from your sector…

Support Us...

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article...

For updated Retail insights please follow us on @DJS_Retail or use our RSS feed

Other Retail Research Findings

Other Latest Market Research Insights

© DJS Research 2022