Poll Finds Brits Spending 15,600 pounds at Coffee Shops Due to Lack of Know-How

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29th March 2012 17:08 - Retail

A poll of 2,000 Britons by Douwe Egberts has discovered that the nation is spending at least £15,600 in coffee shops over a lifetime.

While 69% of those surveyed spend between £1 and £5 in coffee shops five days a week, the study also revealed that as many as 68% would love to cut costs by recreating a shop-bought espresso, latte or cappuccino, but don’t have the right know-how.

Up to 42% of respondents claimed they avoid buying ground coffee as they lack the confidence to prepare it at home. In addition, 38% own fancy cafetières (coffee makers) but don’t like them because they seem too complicated, while another 37% don’t have the foggiest idea how to use these devices in the first place.

A further, 45% didn’t know how much coffee to use during preparation, while 41% were unsure of correct brewing times.

Douwe Egberts has launched a free iPhone app to address this issue – it will give users bespoke brewing directions to meet the taste, strength and size preferences when for their favourite caffeine fixes.

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