Poll Finds UK Public Keen on Longer Sunday Shopping Hours

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10th September 2012 15:51 - Retail

A nationwide poll by YouGov on behalf of business law firm DWF has discovered that 45% of UK shoppers support longer Sunday opening hours on a permanent basis, instead of just during the recent London 2012 Olympic Games.

Of the surveyants who backed this, 83% thought shops should be allowed to open whenever they want on Sundays with no restrictions whatsoever, while more than a fifth said they would shop more on a Sunday if the extended opening hours were made permanent.

A further 24% strongly believed that a change to current legislation to allow for extended shopping would give the weak UK economy a vital boost.

In addition, almost four out of 10 (39%) believe the government will eventually introduce a permanent relaxation of Sunday shopping rules.

Hilary Ross, Head of Retail at DWF Ross, commented on the poll findings: “Our research provides a call to action for the Government. Many consumers clearly think the laws on Sunday trading in England and Wales are in need of modernisation to meet the needs of a modern multicultural society and the changing face of retail. Whilst this is unlikely to be a cure all for current economic conditions our survey suggests that shoppers would appreciate the greater freedom that longer opening hours provides.”

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