Research Gives Insight In To Customer Loyalty Schemes

About The Authors

6th July 2012 16:09 - Retail

A survey of 400 Americans, carried out by ‘Ask Your Target Market’, recently enquired about participation in loyalty card schemes.

Results showed that three quarters (76%) of Americans take part in loyalty card schemes, with almost 2 in 5 (37%) stating they participate in more than two. Women, high earners and those aged between 35-55 were most likely to take part.

The most common loyalty scheme for people to be part of was grocery stores and supermarkets with almost 9 in 10 (87%) of people with loyalty cards participating in these schemes. In second and third place were pharmacies/drug stores (58%) and retail/clothes shops (43%). Airlines had the lowest percentage of participants with 17%.

When asked what rewards they preferred for partaking, discounts proved to be the most popular with 4 in 5 (79%) of loyalty scheme participants naming this as a good reward. Point schemes were also popular with 67% of people liking to save up points for future perks. Half (51%) of participants enjoyed receiving free gifts and the same number held coupons to be a good reward for loyalty.

The survey also demonstrated that it may be worthwhile for Americans who are not currently members of loyalty schemes to participate – 80% of those not currently partaking said that they repeatedly shop at the same stores.

Sign up for free insights from your sector…

Support Us...

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article...

For updated Retail insights please follow us on @DJS_Retail or use our RSS feed

Other Retail Research Findings

Other Latest Market Research Insights

© DJS Research 2021