Research Shows December Cold Snap Created 25% Increase in Online Sales

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14th February 2011 12:37 - Retail

Market research completed by the IMRG Capgemini e-Retail Sales Index has shown that public online spending increased 25% in December to £6.8bn because the snow drove shoppers indoors.

It also found that consumer sales jumped 7% compared to the previous month and also saw a 25% increase compared to the previous December.

Sales of clothing and alcohol saw the strongest growth in the Christmas trading period – it was up 40% and 36% respectively during December.

Chief Executive at IMRG, James Roper, commented, “Growing confidence and reliance on e-retail during times of adversity, whether that’s harsh weather conditions or belt-tightening as a result of the economy, has been reflected in the impressive growth throughout 2010.”

The online retail figures exceeded expectations as shoppers spent a total of £58.8bn online throughout the year, which is an 18% increase on the previous year.

Online retail is expected to grow by 13%. IMRG has also predicted an 18% growth in 2011 and expects consumers to spend £69bn online.

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