Survey finds 1 in 3 Britons have started their Christmas shopping

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21st September 2015 12:04 - Retail

According to the findings of a recent survey by technology company, Rubicon Project, one in three Britons have already started their ChristmasSurvey finds 1 in 3 Britons have started their Christmas shopping shopping. The percentage increases amongst the parents in the survey, with 45 per cent revealing that they have already started to buy presents for their family.

Of the respondents, approximately 77 per cent said that they intend to spend a similar amount of money this year, as they did on Christmas 2014, with the average spend being £655 per respondent.

When asked where the respondents were going to buy their presents from, Argos, Marks & Spencer and eBay were revealed to be the top choices.

The survey discovered that 64 per cent of British people would prefer to buy many small items, rather than one big ticket item, however, 45 per cent said that they still intend of purchasing at least one large item this year.

Of the 2,000 respondents from the United States, the United Kingdom and Canada, more than 50 per cent said that they plan to purchase mobile devices and/or tech this Christmas. Of the UK consumers, the average predicted spend on tech items was £285.

James Brown, Rubicon Project’s UK managing director, said of the findings:

“Christmas can already be seen all around the UK with massive retailers like Harrods, Liberty and Selfridges already having opened their famous Christmas floors and online grocers like Ocado proactively suggesting shoppers book their deliveries ahead of Christmas.”

He added: “Consumers in the UK appear on the rise as a significant majority of shoppers plan to spend the same or more on Christmas purchases with most budgets exceeding £725 per family.”

The survey also discovered that 43 per cent of Christmas consumers in the United Kingdom expect to do the majority of their Christmas shopping online, whereas two fifths said that they will shop on their smartphone. The vast majority (93 per cent) of the respondents said that they expect to do at least some Christmas shopping online this year.

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