Survey reveals British consumers’ favourite shops of 2016

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1st June 2016 12:58 - Retail

According to a recent survey by Which?, Toolstation and John Lewis are the favourite stores amongst British consumers.Survey reveals British consumers’ favourite shops of 2016

Which?, the consumer watchdog, revealed that customers love John Lewis for its knowledgeable staff and the quality products they sell. On the other hand, Toolstation was credited for their reasonable pricing and no nonsense stores.

Closely following Toolstation and John Lewis in joint third place was Lush, the cosmetics retailer; Richer sounds, the entertainment retailer and Bodycare, the toiletries retailer. Lush was ranked in first place in the same survey last year but has since slipped two places.

The shops which displayed the biggest improvements since the survey in 2015 were discount retailers, Primark and Savers, both of which climbed 43 places. Which? suggested that consumers love the cheap and cheerful approach to shopping.

On the other hand, at the bottom of the ranking is WHSmith, which has fallen a place since last year, with consumers describing it as untidy, drab and lacking a clear focus.

Joining WHSmith in the bottom five of the rankings were Homebase, British Home Stores, Warehouse and Millets. As well as this Evans Cycles fell 47 places, with consumers criticising the retailer’s high prices and lack of staff to help.

The clothing retailer, Peacocks, also fell 44 places in the ranks, with shoppers slamming its out-dated stock and cluttered stores.

The watchdog claims that its yearly consumer survey is the largest of its kind in the United Kingdom and uncovers what consumers really think of the stores they choose to shop in. During the survey, more than 10,000 consumers were questioned from around the United Kingdom.

The 2016 survey revealed what consumers most like about shopping in-store for the first time since the survey’s inception. Some of the aspects the consumers liked were: the immediate gratification of buying in-store, being able to touch and feel the items before purchasing and being able to ask the staff for help.

John Lewis’ customers said that they enjoy browsing its stores, whereas Toolstation’s customers like the store’s convenience and long opening hours, their catalogues and their dedicated call centre.

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