Survey reveals shoppers' main concerns when it comes to shopping in-store during pandemic, with 'crowds' in top spot
4th December 2020 18:21 - Retail
Survey reveals shoppers' main concerns when it comes to shopping in store during pandemic, with crowds in top spot: A survey of consumers has revealed the top concerns of shoppers when going in-store during the coronavirus pandemic, with three-quarters (74%) citing a 'crowded store' as their top concern.
The survey by Aptos, polled 2,000 UK adults and found that despite coronavirus fears, consumers are wanting to spend both online and on the high street.
After crowds, long checkout queues were a leading concern (69%), followed by a lack of social distancing measures (68%), a lack of hygiene measures (62%), and a 'cluttered store that makes it hard to socially distance' (62%) - making up the top five.
Drivers to the high street
Looking at what could drive consumers to shop on the high street, the survey found that in the run up to Christmas, three-quarters are interested in using 'click and collect' services to purchase goods, while more than half (52%) would be attracted to shopping in-store with beautiful seasonal decorations and displays.
Almost half (48%) said they could be enticed back into bricks and mortar stores by better deals than they can find online, while 48% would like to see 'pop up’ stores and other temporary outlets offering products that they would typically be unable to view.
The survey found that around half the respondents polled like to be able to see and handle the items they are going to buy - and then leave the store with what they've bought on that day.
Also revealed by the survey was the main concerns of consumers when shopping in the so-called 'Golden Quarter'. Deliveries taking longer than normal was a top concern (53%), as well as items being out of stock or stores having limited stock (46%).
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