Two thirds of retailers with CCTV want mobile access, survey finds
28th October 2015 12:33 - Retail
According to a recent retail survey, two thirds of retailers with CCTV cameras installed want to implement mobile access. As well as this, 70 per cent of the respondents said that they want to introduce covert CCTV systems, whilst 60 per cent said they already use covert CCTV cameras.
The respondents of the survey came from the United Kingdom, Ireland, Denmark, Finland, Norway and Sweden.
Of the 2,200 retailers who took part in the survey, just 18 per cent said that they are able to access live CCTV footage via a mobile device, although, 66 per cent of the participants said that they intend to implement mobile access to their CCTV systems in the future.
The survey findings also supported the idea that CCTV is an effective crime prevention tool, with 83 per cent of the retailers in the survey suggesting that CCTV cameras reduce losses. Approximately 30 per cent said that they have introduced fraud analytics to fight against theft. Of those who do not use tools such as fraud analytics to tackle loss, 60 per cent said that they intend to do so in the future.
Business Development Manager for Retail in Northern Europe at Axis, Andy Martin, said of the findings: “The clear and demonstrable return on investment through shrinkage reduction is a huge driving force for IPCCTV implementation,”
He added: “But retailers are not content with just that – they want even higher quality images that they can access easily through mobile technology, and in 30% of cases, they want better customer insights such as age and gender analytics and other IP applications such as people counting, queue management and dwell time.”
The survey findings also found that 66 per cent of CCTV systems installed in the retail sector put analogue technology at risk.
Martin continued: “IP is increasing and we saw that trend clearly last year and this, particularly among bigger organisations – 63% of retailer chains that have adopted IP have 100 stores or more,”
“But there is still a community of retailers who have yet to be convinced of the true potential of IP technology. We are working hard with our channel partners to bridge that gap and provide the best advice about the products and solutions that are already delivering excellent results for many retailers.”
Since the same survey last year, interest in cloud storage has increased, with 30 per cent of retailers being tempted by the idea of moving storage into a cloud storage system.
Of the respondents, just 52 per cent said that they use public view monitors to deter crime and just 22 per cent said they have monitors only in the entrances of their store.
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