UK Menswear Market Grows 18 Per Cent Between 2008 And 2013

About The Authors

17th June 2014 12:10 - Retail

The UK menswear market has grown 18% over the last five years to bring the sector's 2013 value up to £12.9billion, with an estimated 91% of all British men purchasing clothes last year alone.

The recent figures show that menswear has done better than women’s wear last year too, with male clothing incurring a 4.8% incline compared to women’s 4.6%.

Age-wise, 25-34 year old males lead the way with as many as 94% buying clothing in 2013 – more than any other age group.

When it comes to fashion, 25-34 and 16-24 year olds hold similar values with around one fifth (22%) admitting they keep an eye out for the latest trend.

Interestingly, over a quarter (26%) of British men aged 25-34 said they were driven by fashion when choosing clothing, compared to just 17% of women in the same age bracket. Men (19%) were also found to be twice as likely to buy branded clothes as women (8%).

Mintel’s quarterly Fashion Tracker showed that, in the first three months of 2014, men were more likely than women to spend more on clothes than they did before -  14% of men and 11% of women agreed with this.

The research also highlighted that 60% of men have bought clothes online in the last 12 months, with under-55’s taking a preference to the digital approach. When looking for menswear, up to 66% browse online compared to the two fifths (42%) that wander the high street. One fifth (20%) admitted they couldn’t resist a spot of online shopping during their lunch break at work.

The top five priorities for those who shop in-store are:

  1. Value for money (74%)
  2. Product quality (58%)
  3. Availability of size (46%)
  4. Special offers/sales (35%)
  5. Wide selection of brands (20%)

The top five priorities for those who shop online are:

  1. Delivery cost (56%)
  2. Speed of delivery (44%)
  3. Special offer (41%)
  4. Online customer services (25%)
  5. Returns policy (25%)

And, finally, a geographical breakdown of the results showed that London really is the fashion capital of the UK. While, on average, 14% of males thought the latest fashion was important when buying clothes in-store, in London this figure rose to 27% compared to just 5% of those living in Yorkshire/Humberside.

In addition, 28% of men living in the capital say they prefer to buy branded clothes against the one fifth (19%) who agreed nation-wide. 23% of London men  said they keep an eye out for the latest trends – 10% more than the average figure.

Sign up for free insights from your sector…

Support Us...

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article...

For updated Retail insights please follow us on @DJS_Retail or use our RSS feed

Other Retail Research Findings

Other Latest Market Research Insights

© DJS Research 2022