UK shoppers prefer free delivery over delivery speed, survey finds
March 2024 - Retail
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UK shoppers prefer free delivery over delivery speed: A recent survey by YouGov has found that UK shoppers prefer free delivery over delivery speed, with 69% of consumers saying they would prioritise free delivery over items being sent to them more quickly.
The survey was conducted by YouGov for Retail Week’s ‘How They’ll Spend It 2024’ report. The report was published in partnership with nShift, a parcel delivery management and shipping software company. YouGov surveyed 1,000 of its members in late 2023.
Further findings highlighted that almost three-quarters (74%) of respondents are reluctant to buy from a retailer who charged them to return an item. Additionally, 43% said they had not gone through with a purchase in the past six months because their preferred delivery option was unavailable.
When asked about spending habits, the survey revealed that 8 in 10 (80%) people are still prioritising buying food and drink items, compared to 15% for fashion, 12% for health and beauty and 10% for gifts. The survey also found that 28% of people shop mostly online compared to over a third (36%) who still prefer to make purchases instore.
Delivery Preferences:
YouGov asked shoppers ‘When it comes to retailer delivery options, what is your preference?’. Free delivery was at the top of the list by a long way, with 69% saying it is their preferred option, even if it meant the item came later. The second most popular option was the flexibility to choose different delivery options depending on cost and priority (30%); the third most popular option was the ability to choose a specific delivery time and date (24%).
Other preferences shoppers mentioned were click-and-collect from the store (21%), click-and-collect from a chosen pickup point (19%) and a low-emission option (11%).
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