Want to sell more goods? Offer free water to customers, a survey suggests

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9th May 2018 11:36 - Retail

Want to sell more goods? Offer free water to customers, a survey suggests: Retailers and businesses are more likely to make a sale if they offered free water to consumers – or so suggests a new survey by YouGov. 
 
The survey, commissioned by Brita Professional and Keep Britain Tidy, revealed that almost two thirds (64%) of consumers in the UK would be more willing to buy a product or service if they could top-up their reusable water bottle. The findings were delivered to Parliament on 17 April to help support Brita Professional’s efforts to see a decline in single-use plastic in favour of reusable bottles, as part of its #SwapForGood campaign. 
 
Obstacles to reducing single-use plastic bottles.
 
The research suggests people’s concerns over cleanliness may be a barrier to ending the widespread use of single-use bottles, with 59% of men and 64% of women revealing their reservations. Public water fountains were used by just 9% of those polled, revealing little has changed since a similar survey was conducted in 2017.  
 
There was a little more optimism for refilling in cafes and shops, with 73% saying they would consider switching to a reusable bottle if they could freely access water. The research also suggested people were a little unsure about asking for tap water when in a food or drink retailer – with 63 per cent saying retailers should provide customers with tap water should they request it. 
 
“There has been encouraging progress in the past year to address litter levels from single-use plastic, but this report demonstrates that we are not there yet, said Allison Ogden-Newton, chief executive of Keep Britain Tidy.
 
“Too many people still find it challenging to fill up on the go, while many more are still embarrassed to ask for tap, worried about the safety of water fountains, or just unwilling to go the extra mile and carry around a reusable bottle. We’ve simply got to get to a situation where topping up in glass or refillable bottle is the norm.”


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