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February 2023 - Sport, Leisure and Tourism

A third of holidaymakers plan their next holiday immediately upon returning home: A survey of holidaymakers has found that as soon as they return from a trip, 34% plan their next holiday immediately so that they have something to look forward to.

The survey of 2,000 holidaymakers by Sykes Holiday Cottages also found that the 'holiday glow' created by being on holiday lasts for a week after getting home on average, with looking at holiday photos (40%), reminiscing about holiday experiences and memories (34%) and telling friends and family about their holidays (28%) the top three ways which help extend the 'holiday glow'. Other ways people keep the happy feelings associated with going on holiday  include putting snaps of their holiday on social media (14%) and attempting to cook some of the cuisine they sampled on their travels (13%), according to the polling.

The survey found that the average time between planning a holdiay and jetting off was four months, which included choosing a holiday and booking any related activities to enjoy whilst there. Looking at what the drivers are for booking a holiday, the research found that 'feeling fed up with the British weather' was the top reason cited with two in five people (42%) saying that their desire to get away was driven by dreams of sunnier climes. The same percentage (42%) cited 'feeling stressed' as a main driver for booking a holiday, while 39% said 'feeling bored' was their motivation for booking an escape.

The survey also found that four in 10 respondents seek to enjoy the holiday glow more than just once a year, with 41% saying they like to book more frequent, shorter breaks away to help them relax.

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