Fewer UK Consumers Cutting Back on Holiday Budgets, Research Shows

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5th September 2014 11:08 - Sport, Leisure and Tourism

A rise in consumer confidence has resulted in fewer people cutting back on their holiday budget compared to 12 months ago, research has shown.

Last year, more than half (53%) of UK consumers said they intended to cut back on their holiday allowance, but Which?’s latest edition of the survey discovered a 15% decrease on 2013’s figure.

On average, households spend approximately £1,750 per year on holidays - excluding flights – despite the fact that just three in 10 (30%) of the survey’s participants said they actually trust the airline and holiday operator industry.

Richard Lloyd, Executive Director at Which?, said: “It is good news that consumer confidence appears to be on the increase but trust in the travel industry is still low.
“Consumers spend hundreds of pounds on their annual break and deserve a hassle-free summer getaway. We’re asking travellers to share their holiday gripes with us so we can expose the dodgy deals and shoddy service to stop the holiday hassles.”

The survey was conducted in conjunction with Which?’s ‘Stop the Holiday Hassles’ campaign which suggests that six million UK consumers have experienced an issue with their holiday over the last two years.

A previous study conducted by Which? and Populus revealed consumers’ top holiday peeves, with flight delays or cancellations (30%), long waits to reclaim baggage (25%), accommodation being different to what was described and unhelpful or rude staff (24%) all making it onto the list.

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