Market Research Finds Pubs at Risk as Public Opt for Cheaper Alcohol at Home

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7th August 2012 17:02 - Sport, Leisure and Tourism

A survey focused on understanding the drinking habits of Britons by ale campaign group Camra has revealed that pubs face a major downturn because many people are now increasingly likely to opt for cheap alcohol at home.

The number of 18 to 24 year olds visiting pubs at least once a week has fallen from 38% to 16% in the past seven years, which equates to half the amount compared to seven years ago.

In addition, almost 40% of pub goers of every age say they go for a drink less often than they did a year ago because it is too expensive - beer tax has risen 42% since 2008.

Chief Executive of the Campaign for Real Ale, Mike Benner, explained: “Young adults have been priced out of an affordable night down their local pub.”

This has had a major impact on these types of establishments – over the past seven years 8,000 pubs have closed down across the UK.

The study questioned 1,000 adults, including 150 people aged 18 to 24 years. Following from these results, the real ale group has launched an e-petition in an attempt to start a debate in Parliament about tax on beer.

Community Pubs Minister Bob Neill commented: "The coalition government is taking decisive action to tackle the sale of excessively cheap alcohol, by introducing a minimum unit price for alcohol. This will protect responsible, well-run pubs from unfair loss-leading by supermarkets, leaving the price of a pint in a pub unaffected. We are actively supporting local community pubs."

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