Market Research Sees Rise in Younger Generation Taking Holiday Getaways

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11th October 2012 19:30 - Sport, Leisure and Tourism


The 2012 survey by Abta has demonstrated a rise in opting for packaged holidays amongst Britons, as well as the fact that the ‘Internet Generation’ are still in favour of High Street travel professionals when booking a getaway.

A quarter of younger travellers have booked an overseas holiday with a High Street agent over the last 12 months, while almost a third of people aged 25-34 chose this route when booking an overseas holiday (making them the most likely age group to do so).

The market research also revealed that under 35s are the least confident about planning a ‘DIY holiday’ where accommodation and travel are booked separately.

In addition, when looking at the volume of getaways taken each year by Britons, young travellers were found to be taking more holidays both in the UK and abroad this year than in 2011.

On average, 25-34 year olds took 4.5 breaks in the UK and overseas compared to 4 last year, while 15-24 year olds took almost five breaks compared to four last year.

Holiday makers aged 15-34 are also more likely than other age group to take shorter breaks abroad of 1-3 or 4-6 nights, with the growing popularity of music festivals helping to fuel this trend.

Mark Tanzer, Abta chief executive, commented on the findings: “The younger generation are clearly determined to make the most of their freedom and opportunities for travel whatever the economic climate. They are also the most likely to look for, respect and value the services provided by travel professionals… even the Internet generation likes the personal touch.”

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