Survey Sees Majority of Britons Spending Their Summer Holiday Locally
May 2013 - Sport, Leisure and Tourism
Market research by budget hotel operator Travelodge, which questioned 3,000 British adults, has revealed that as many as two thirds of respondents said they will be spending their holiday in the UK this year.
Despite the long, dreary winter, many Britons will not be heading abroad to sunnier climes – instead, there has been a 24% increase in people looking to save money this year by staying at home, which represents a £12b boost to the UK economy.
The survey also found that city breaks are currently popular – this year’s top ‘staycation’ destinations are London and Edinburgh, taking the crown from Cornwall and the Lake District in 2012.
Overall, the current trends for Britons planning to holiday at home this year are city breaks (31%), countryside (27%), seaside (22%), visiting family (18%) and visiting historic sites (15%).
In terms of the current holiday habits shown by the study, 42% of ‘staycationers’ are planning to take a week’s break, 33% will split their holiday over three short trips visiting different UK destinations and 15% will take two-weeks off.
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