Survey explores what makes a happy hotel guest
29th November 2016 12:46 - Sport, Leisure and Tourism
Survey explores what makes a happy hotel guest: According to a leisure survey by the laundry provider, Clean, old linen and badly made beds would make 89 per cent of the survey respondents unlikely to revisit a hotel.
The research by Clean comprised of 1,000 surveys of hotel guests in the United Kingdom and aimed to gain an understanding into what guests are looking for when they visit.
Of the respondents in the survey, more than 89 per cent said that they hoped for bouncy pillows and a quilt, as well as a crisp laundered sheet. A further 34 per cent of the respondents said that they desired additions such as fluffy robes and slippers on arrival. On the other hand just 11 per cent of the respondents said that they liked to see chocolates placed on their pillows. In addition, approximately one third said that they liked to see free toiletries in their hotel room.
When asked what the top factor was in a great hotel room experience, nearly 75 per cent said that cleanliness was their top rated, closely followed by clean, crisp and freshly pressed bed linen, which was the top rated factor for more than 50 per cent of the respondents.
The respondents were also asked what they need from a hotel in order to get a good night’s sleep and it was revealed that more than 50 per cent of the respondents rated a peaceful and quiet room as the key factor of an enjoyable night’s stay. A further 60 per cent rated a soft, plush bed as the key factor for them and 38 per cent chose in-room temperature controls as their key factor.
The survey findings also uncovered that consumers in the United Kingdom sill value a seamless service and a friendly welcome when it comes to luxury hotels and forming positive opinions of them. A further 14 per cent of people said that they would prefer a modern bedroom with technology and 10 per cent said that a turn-down service is the most important part of a hotel experience for them.
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