Survey reveals the happiest and most friendly cities to live in the UK

October 2018 - Sport, Leisure and Tourism

Survey reveals the happiest and most friendly cities to live in the UK: A nationwide survey has revealed the happiest places to live in the UK – as well as the unhappiest. The research from financial service provider, Provident polled 2,700 respondents asking them questions about where they live and how they rated it.

The categories included how welcoming it is, how friendly it feels, happiness levels, how safe it feels, how well the city is maintained as well as how polite people are, how trustworthy, as well as how much people gossip.

The happiest city in the UK according to respondents was Worcester scoring 7.5 out of ten. The Worcestershire city also came top for being the most polite.

Second in the happiest stakes was Wrexham (7.44) followed by Swansea (7,4), Newcastle (7.38), Aberystwyth (7.24), York (7.23) and Norwich (7.10).

At the other end of the scale, London polled as the most unhappy place to live scoring just 6.07 out of a possible ten. Hot on the capital’s heels were Gloucester (6.5), Birmingham (6.53), Liverpool (6.63) and Bristol (6.68).

London also came bottom of the table for all the other categories apart from gossip, for which Aberdeen residents scooped the top spot.

When it comes to where people feel safest, Aberystwyth came top with a score of 7.82 followed by Worcester (7.76), Newcastle (7.73), Aberdeen (7.66). Wrexham (7.63) and Plymouth (7.58). Cities where respondents felt the most unsafe were London, Liverpool, Birmingham, Gloucester, Bristol and Manchester.

Coming out top overall was Swansea in Wales, with respondents scoring it high on trust, how welcome it makes people feel and how friendly it is.

The Happiest Cities in the UK

1	Worcester	7.50
2	Wrexham	7.44
3	Swansea	7.40
4	Newcastle	7.38
5	Aberystwyth	7.24
6	York	7.23
7	Norwich	7.19
8	Cardiff	7.18
9	Cambridge	7.14
10	Plymouth	7.14
11	Edinburgh	7.09
12	Brighton and Hove	7.09
13	Chelmsford	7.08
14	Aberdeen	7.06
15	Glasgow	6.93
16	Southampton	6.89
17	Oxford	6.87
18	Sheffield	6.83
19	Leeds	6.78
20	Portsmouth	6.77
21	Manchester	6.74
22	Wolverhampton	6.74
23	Belfast	6.70
24	Coventry	6.70
25	Leicester	6.69
26	Bristol	6.68
27	Liverpool	6.63
28	Birmingham	6.53
29	Gloucester	6.50
30	London	6.07

*Provident Unbroken Britain Survey

You can find out more about the 30 cities polled and where they placed here

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