UK Leads The Way in European Shopping Tourism; France, Italy and Spain Top For Holidays

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30th October 2013 10:33 - Sport, Leisure and Tourism

Following new research carried out by YouGov and EuroTrack, it has been revealed that Britain is the best country to visit for shopping.  The research comes just days after figures showing Britain’s economic growth has doubled since the start of 2013, and went on to highlight that Britain’s consumer confidence is at its highest level since 2010.

Respondents taking part in the study were asked to name their top three European countries with a third (thirty two per cent) claiming the UK was the best place to visit for shopping in Europe, Italy (20%) and France (20%) followed. France and Italy rated more popular along with Spain for holiday makers. The survey went on to ask the best places to visit in Europe for nice weather with Spain coming out on top with more than half of the respondents stating this as the best place (56%), followed by Greece (44%) and Italy (32%). These three countries also come out on top when asked about the best place for food with forty eight per cent saying Italy, 45 per cent saying France and twenty six per cent saying Spain.

Spain topped the poll when it came to ‘good fun, socialising and parties’ with forty one per cent saying it would be the favoured choice, followed by Greece (18%) and Italy (16%).

The research also discovered that Italy is seen to be the best place in Europe for sightseeing, with thirty six per cent selecting the boot of Europe – followed by France with thirty three per cent. The third most popular place for sightseeing in Europe is the UK with twenty five per cent of respondents.

Commenting on the EuroTrack findings, YouGov Director of Political and Social Research Joe Twyman said: "The fact that Europeans see the UK as the best place to visit for shopping could be another small bit of good economic news this week, which no doubt most Britons feel is long overdue. It also shows that Britain has a distinguishing factor advantage as a holiday destination, whereas Italy, France and Spain dominate in most other categories."

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