Watching live sport is what young males miss most during COVID-19 pandemic, reveals poll

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23rd April 2020 09:51 - Sport, Leisure and Tourism

Watching live sport is what young males miss most during COVID-19 pandemic: A global survey has found that of all the things young males are missing because of the coronavirus pandemic, watching live sport with friends and family is top of the list. 

The Consumer Perception of Covid-19 survey by NextWave revealed that 38% of young males in both GEN Z and Millennial age groups are missing their fix of live sports, followed by seeing their friends and family in general (32%), and feeling safe when they go outside (31%). 

Looking at the age groups overall, around a fifth of the respondents polled (19%) selected live sport as something they miss. 

The report also found that there is likely to be a surge in people wanting to stream live sport when it finally returns. The survey found that 38% of respondents in the UK are likely to stream more sporting events when broadcasting returns, while 32% of consumers in Canada, 29% in the US, and 24% in Australia said the same. 

Another recent sports insight:

In the UK, there has been much debate around whether top-flight football players should take a pay cut until they return to work. A recent survey by YouGov found that 92% of British people do think they should be open to a reduction in pay, with 30% thinking their salary should be halved. 

One in ten felt a 20% cut would suffice, with 11% suggesting an 80% cut and 9% saying they would want a 100% pay cut imposed.

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