Sport, Leisure and Tourism Market Research Insights And Findings

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Sports Market Research

Below you will find the latest sports, leisure and tourism market research insights, sports news and research findings. The most recent sports articles can be found at the top.

The sports market research findings have been sourced from the UK, Europe and the rest of the world. Please note that the research projects contained in these articles may or may not have been conducted by DJS Research Ltd.

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People who watch live sporting events in pubs and bars spend 36% more on eating and drinking out per month, finds survey

October 2023

People who watch live sporting events in pubs and bars spend 36% more on eating and drinking out per month: A survey of consumers asking them about habits and behaviours whilst watching live sport has found that those who watch live events in pubs and bars… Read more...


Running is top sport people are participating in at least twice a month, finds research

October 2023

Running has been found to be the top sport people are participating in twice a month: A survey looking at the sports people took part in over the course of a year has found that running was the top sport recorded with 5,896.8 saying they had exercised… Read more...


Survey finds the number of overseas visitors to Wales has dropped by a third

October 2023

A survey has found that the number of overseas visitors to Wales has dropped by a third: Figures from the International Passenger Survey (IPS)  show there were 33% fewer overseas visitors to Wales in 2022, compared to three years ago in 2019. On… Read more...


98% of grassroots football referees have experienced verbal abuse, finds survey

August 2023

98% of grassroots football referees have experienced verbal abuse: A questionnaire handed out to referees in England has found that the vast majority have received verbal abuse from either managers, spectators or players, whilst refereeing a game. The… Read more...


Survey reveals that EU school travel to the UK is 61% of pre-Brexit levels

August 2023

Survey reveals that EU school travel to the UK is 61% of pre-Brexit levels: A survey conducted by Tourism Alliance has revealed that EU travel to the UK is at 61% of the previous pre-Brexit level in 2019. This is due to passport problems and other issues… Read more...


Two-fifths of UK adults have cancelled at least one sports TV subscription due to cost of living crisis, finds survey

August 2023

Two-fifths of UK adults have cancelled at least one sports TV subscription due to cost of living crisis: The cost of living crisis is continuing to impact the lives of people in the UK, even down to the TV subscriptions they pay for. A recent survey… Read more...


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