Sport, Leisure and Tourism Market Research Insights And Findings

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Below you will find the latest sports, leisure and tourism market research insights, sports news and research findings. The most recent sports articles can be found at the top.

The sports market research findings have been sourced from the UK, Europe and the rest of the world. Please note that the research projects contained in these articles may or may not have been conducted by DJS Research Ltd.

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Seven in 10 university students have gambled in the last 12 months, according to survey

March 2023

Seven in 10 university students have gambled in the last 12 months: A survey has revealed that 71% of UK university students have gambled in the last year, with a quarter of these at 'risk of harm'. Half of the respondents who had gambled said that… Read more...


A third of holidaymakers plan their next holiday immediately upon returning home, finds survey

February 2023

A third of holidaymakers plan their next holiday immediately upon returning home: A survey of holidaymakers has found that as soon as they return from a trip, 34% plan their next holiday immediately so that they have something to look forward to. The survey… Read more...


Covid-19 is still greatest barrier to travelling by air, finds survey

January 2023

Covid-19 is still greatest barrier to travelling by air: A survey by the Civil Aviation Authority (CAA) has revealed that Covid-19 was the top barrier cited when it comes to why people did not take a flight in the 12 months prior to October 2022. The survey… Read more...


The number of spectators watching women's live sport has increased by 166% since 2019, finds survey

January 2023

The number of spectators watching women's live sport has increased by 166% since 2019: A recent study into how women’s sport is changing in the UK has uncovered that 2022 was a record year for spectators at women’s sporting events, with… Read more...


A quarter of UK sports fans would be prepared to pay to watch the 2022 FIFA World Cup, finds survey

November 2022

A quarter of UK sports fans would be prepared to pay to watch the 2022 FIFA World Cup: A survey of sports fans in the UK has found that while three-quarters are planning to watch the football World Cup this winter (73%), a quarter (24%) would be prepared… Read more...


36% of Welsh school pupils say they do no additional 'frequent' sport outside of the curriculum, finds survey

October 2022

36% of Welsh school pupils say they do no additional 'frequent' sport outside of the curriculum: A survey of children who attend school in Wales has found that more than a third (36%) reported 'no frequent participation' in organised… Read more...


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