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July 2023 - Telecommunications

69% of telecoms industry executives believe the benefits of GenAI outweigh the risks: A survey by IT services and consulting giant Capgemini has revealed that almost seven in 10 (69%) telecoms executives agree that the "benefits of utilising generative AI (GenAI) outweigh the associated risks".

Out all the executives polled across 10 sectors, telecoms executives ranked second from bottom when asked to agree with this statement, with only automotive executives ranking beneath (66%). The average percentage was 74%.

High tech firms were most in agreement (84%), followed by aerospace and defence (82%), pharma and healthcare (80%), industrial manufacturing (77%) and retail (76%). 

The survey polled executives from more than 1,000 organisations from countries around the globe including Australia, Canada, France, Germany, Italy, Japan, the Netherlands, Norway, Singapore, Spain, Sweden, the UK and the US, with the purpose of gathering information and respondent perceptions of GenAI and the adoption of use cases.

The report, titled Harnessing the value of generative AI: Top use cases across industries, found that 96% of telecom industry participants said GenAI is being discussed in boardrooms with six in 10 (60%) saying that their company leaders are strong advocates of GenAI. Two in five (39%), however, said that they believe their leaders are taking a 'wait-and-see' approach. Just one percent of the 100 telecoms respondents polled said they believe managers are not convinced by GenAI, found the research. 

Looking at the findings overall, 78% of respondents polled across all 10 sectors believe that generative AI will allow the product design process to be more efficient and streamlined, with 71% saying that generative AI will enable them to create more interactive and engagement experiences for their customers. 

Two-thirds of executives polled said they see the most potential for generative AI in IT, such as driving innovation in other functions and testing and coding assistant, with more than half see the most potential for sales and customer service (54%). Other areas where respondents saw potential were in marketing and communications (48%), manufacturing (31%), product design and research (31%), operations (26%) and risk management (22%). Finance (13%) and logistics (9%) were also cited.

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