Survey Sees Rise of Demand for Mobile Data Use over Traditional Voice Calls

About The Authors

19th July 2013 15:50 - Telecommunications

The latest The latest Telecoms market research by price comparison website uSwitch has revealed that when it comes to shopping around for a new mobile contract, data allowance size has now replaced traditional voice minutes as top priority amongst Britons.

Of the 1,649 people surveyed, 43% of respondents chose data as the most important buying factor, compared to 41% who prioritised voice minutes and 17% text allowances. This represents a shifted trend, since the last time they shopped for a mobile contract, 47% said they opted for voice minutes as their main criteria, versus 35% for data and 18% for SMS.

Mobile operators are experiencing a significant loss of revenue for voice and SMS billing – 26% of the surveyants said they chat for less than half an hour each month on their handset, while only 11% chose unlimited minutes on their tariff.

In addition, 23% of respondents claimed they surf the web on their phone for more than five hours a month, while only 9% engaged in the same amount of voice calls. Meanwhile, a major factor affecting the fall in SMS use is the increasing popularity of chat apps.

Sign up for free insights from your sector…

Antispam code: 12690

Support Us...

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article...

For updated Telecommunications insights please follow us on @DJS_Telecoms or use our RSS feed

Other Telecommunications Research Findings

Other Latest Market Research Insights

© DJS Research 2020