Three-quarters of survey respondents would not buy a new home with poor local internet connectivity, finds poll

About The Authors

30th April 2021 01:39 - Telecommunications

Three-quarters of respondents would not buy home with poor local internet connectivity: A survey of UK adults has revealed just how important good internet connectivity is to potential homebuyers, with 75% saying they would not buy a home if they found out the local connectivity was poor.

The research, commissioned by ISP Zen Internet polled 2,026 people for its survey.

Nine out of 10 of the people who were surveyed (91%) said that following the pandemic, a reliable and consistent broadband connection is more important than ever when considering moving house, with eight in 10 (79%) calling on housing developers as well as agents to investigate how good internet connectivity is, and offer broadband quality tests, before people buy the property.

Around two-thirds of the respondents polled (68%) also said that developers and estate agents should arrange for broadband to be pre set-up for new homeowners, so it is ready to use when they move in, like other utilities such as water and gas. According to the poll, new homebuyers wait on average, 6 days to be connected. More than two-fifths who had moved recently said they realised how reliant they are on their internet connection in the time they spent waiting to be connected, while almost a third (31%) said that they felt frustrated not being able to browse the internet to look things up. Around one in six said that during this time they ran up a higher phone bill due to using more mobile data.

The survey also found that a quarter of participants (25%) are looking to purchase a new-build property in the next year (25% of these, first time buyers), with nearly three-quarters reporting that a factor in their decision to move house was the pandemic. Just over a quarter (27%) said that where they live currently is no longer fit for purpose, a realisation that has been brougt about by a year of restrictions and working from home.

Speaking about the findings, Steve Mariner, Sales Director at Barratt Homes, commented:

“We have certainly witnessed a shift in homebuyers’ priorities when considering a new home. Now more than ever, buyers not only need practical and comfortable living spaces but also reliable broadband, in order to be able to work-from-home."



Sign up for free insights from your sector…

Support Us...

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article...


For updated Telecommunications insights please follow us on @DJS_Telecoms or use our RSS feed

Other Telecommunications Research Findings

Other Latest Market Research Insights

© DJS Research 2021